KeelPoint Consulting ยท Web Proposal
Prepared for Kim Shambaugh ยท Never Settle Life

Your brand is powerful.
Let's make your website match.

A focused review of neversettlelife.com โ€” and a roadmap to turn it into a client-converting machine.

Website Redesign 30-Day Habit App Booking Integration Blog Integration Portfolio of Work

What's working. What's holding you back.

I took a deep look at your site. The brand voice is genuinely great โ€” "You are not broken" is one of the better lines I've seen on a wellness site. The bones are there. But a few structural gaps are costing you bookings every single day.

โœ“ What's Working
  • Brand name and identity are strong and memorable
  • Real photos โ€” not stock โ€” build instant trust
  • "You are not broken" copy is empathetic and differentiated
  • Acuity booking is already embedded and functional
  • Free strategy session is a smart lead funnel entry point
  • Substack + podcast show you're building an audience
โ†’ What Needs Fixing
  • No clear CTA above the fold โ€” visitors don't know what to do
  • Headline broken into 6 stacked lines โ€” choppy on mobile
  • Zero social proof โ€” no testimonials, reviews, or client results
  • Services listed with no pricing context or "learn more" path
  • 30-Day Kickstart buried below all your services
  • Grand Opening banner date needs updating

What we'd build for you.

A fast, beautiful custom site that does one thing well: turns visitors into booked clients. Hosted on Cloudflare โ€” lightning fast, zero monthly platform fee, yours forever.

๐ŸŒ

Redesigned Homepage

Clean, mobile-first hero with a single clear CTA. Testimonial section. Services with pricing. A defined path from "curious visitor" to "booked client" โ€” in under 3 scrolls.

Replaces Kajabi homepage
๐Ÿ“…

Acuity Booking โ€” Properly Integrated

Your Acuity calendar is already set up โ€” we keep it and embed it cleanly. No friction, no clunky iframes. Visitors go from "interested" to "booked" in two clicks.

Keep your existing Acuity account
โœ…

30-Day Kickstart โ€” Habit Tracking App

Turn the 30-Day program into a Progressive Web App (PWA) โ€” no App Store, no downloads. Clients add it to their home screen like a native app. Daily habit checklist, progress tracking, video content, and nutrition tips โ€” all in one place. Gated behind enrollment.

Progressive Web App (PWA)
โญ

Social Proof Engine

A structured testimonial section with a simple system for collecting them going forward. Photos, quotes, results. This is the single highest-ROI change we can make.

Conversion booster
โœ๏ธ

Weekly Blog โ€” Your SEO Engine

A clean blog section built into your site. You write once a week โ€” wellness tips, habit breakdowns, client wins, behind-the-scenes โ€” and it drives Google traffic to you 24/7. We set it up so publishing is dead simple. No tech, no friction.

Drives organic traffic over time

The 30-Day Kickstart App โ€” what it looks like

Clients enroll through your site, get access to a private web app they can add to their iPhone or Android home screen. No App Store. No monthly platform fee. Just a beautiful, branded experience that keeps them engaged every day.

Daily Habit Checklist
Streak + Progress Tracker
Nutrition Guides
Video Content Library
Book Follow-Up Session
Reflection Journal

We've done this before. In your world.

KeelPoint builds custom websites and web apps for service-based businesses โ€” coaches, practitioners, nonprofits, and wellness providers. We don't do templates. Everything is built specifically for how you work and how your clients find you.

The site that matters most to you: Marika Shemo โ€” chiropractor, service provider, appointment-based practice. Same model as yours. We built her site from the ground up with clean service pages, online booking, and a professional presence that matches the quality of her work.

Most Relevant

Marika Shemo, DC

Chiropractic practice site. Service pages, online booking, clean patient-facing design. Appointment-based, just like NSL.

Nonprofit / Events

Folds of Honor โ€” Northern Ohio

Full event site for the Patriot Classic golf fundraiser. Sponsorships, registration, donor management.

northernohiofoldsofhonor.com →
Coaching / Fitness

Black Flag Athletics

Coaching dashboard, member management, and morning brief system for a competitive fitness facility in Cleveland.

Leadership Coaching

Inflection Point Leadership

Clean, professional site for an executive leadership coach. Story-driven, designed to convert visitors into discovery calls.

ipl.keelpointconsulting.com →
Events / Golf

Great Lakes Valor Cup

PGA Hope golf event site for wounded veterans. Online registration, sponsor tiers, Stripe checkout.

Staffing / Recruiting

West Michigan Hiring

Job fair platform with booth registration, employer portal, and event management for the West Michigan market.

westmichiganhiring.com →

From "yes" to live in under a month.

1
Week 1

Discovery + Design

Short call to align on brand, content, and goals. We pull your existing copy, photos, and services list. You approve a design direction before we write a single line of code.

2
Week 2

Build

Site goes up on a preview link. Acuity embedded, testimonials placed, all pages connected. You review and request any changes.

3
Week 3

App Build (if included)

30-Day PWA built and loaded with your program content. You test it on your phone. We dial it in together.

4
Week 4

Go Live

DNS pointed to your domain. Kajabi stays for course delivery if you want โ€” your new site handles everything else. You get full handoff and a walk-through.

Let's talk through it. No commitment needed.

This isn't a pitch โ€” it's a conversation. A free 30-minute call to look at your site together, talk about what's possible, and see if it's a fit. That's it.

Email
scott@keelpointconsulting.com
Phone
(269) 460-9559
Site
keelpointconsulting.com

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