KeelPoint Consulting · Web Proposal
Prepared for Kim Shambaugh · Never Settle Life

Your brand is powerful.
Let's make your website match.

A focused review of neversettlelife.com — and a roadmap to turn it into a client-converting machine.

Website Redesign 30-Day Habit App Booking Integration Blog Integration Portfolio of Work

What's working. What's holding you back.

I took a deep look at your site. The brand voice is genuinely great — "You are not broken" is one of the better lines I've seen on a wellness site. The bones are there. But a few structural gaps are costing you bookings every single day.

✓ What's Working
  • Brand name and identity are strong and memorable
  • Real photos — not stock — build instant trust
  • "You are not broken" copy is empathetic and differentiated
  • Acuity booking is already embedded and functional
  • Free strategy session is a smart lead funnel entry point
  • Substack + podcast show you're building an audience
→ What Needs Fixing
  • No clear CTA above the fold — visitors don't know what to do
  • Headline broken into 6 stacked lines — choppy on mobile
  • Zero social proof — no testimonials, reviews, or client results
  • Services listed with no pricing context or "learn more" path
  • 30-Day Kickstart buried below all your services
  • Site is not mobile responsive — breaks on phones
  • Grand Opening banner date needs updating

What we'd build for you.

A fast, beautiful custom site that does one thing well: turns visitors into booked clients. You own it outright — no monthly platform fees, no renting space on someone else's system. It's yours.

And here's the bigger picture: you focus on your clients and your craft. I handle everything on the back end — the site, the tech, the updates, making sure nothing falls through the cracks. You shouldn't have to think about any of this. That's what I'm here for.

KeelPoint works with small businesses who want to think bigger. You do what you do best — I'll make sure the world can find you, book you, and trust you before they ever walk through the door.

🌐

Redesigned Homepage

Clean, mobile-first hero with a single clear CTA. Testimonial section. Services with pricing. A defined path from "curious visitor" to "booked client" — in under 3 scrolls.

Replaces Kajabi homepage
📅

Acuity Booking — Properly Integrated

Your Acuity calendar is already set up — we keep it and embed it cleanly. No friction, no clunky iframes. Visitors go from "interested" to "booked" in two clicks.

Keep your existing Acuity account

30-Day Kickstart — Habit Tracking App

Turn the 30-Day program into a Progressive Web App (PWA) — no App Store, no downloads. Clients add it to their home screen like a native app. Daily habit checklist, progress tracking, video content, and nutrition tips — all in one place. Gated behind enrollment.

Progressive Web App (PWA)

Social Proof Engine

A structured testimonial section with a simple system for collecting them going forward. Photos, quotes, results. This is the single highest-ROI change we can make.

Conversion booster
✍️

Weekly Blog — Your SEO Engine

A clean blog section built into your site. You write once a week — wellness tips, habit breakdowns, client wins, behind-the-scenes — and it drives Google traffic to you 24/7. We set it up so publishing is dead simple. No tech, no friction.

Drives organic traffic over time

The 30-Day Kickstart App — what it looks like

Clients enroll through your site, get access to a private web app they can add to their iPhone or Android home screen. No App Store. No monthly platform fee. Just a beautiful, branded experience that keeps them engaged every day.

Daily Habit Checklist
Streak + Progress Tracker
Nutrition Guides
Video Content Library
Book Follow-Up Session
Reflection Journal

We've done this before. In your world.

KeelPoint builds custom websites and web apps for service-based businesses — coaches, practitioners, nonprofits, and wellness providers. We don't do templates. Everything is built specifically for how you work and how your clients find you.

The one that'll resonate most: HYLA Wellness — same world as yours, service provider, built to book clients. We built both from the ground up with clean service pages, online booking, and a professional presence that matches the quality of the work.

Most Relevant

HYLA Wellness

Wellness coach and personal trainer site. Clean service pages, professional presence, designed to turn visitors into booked clients.

hyla-wellness.com →
Local Business

Marika Roof & Exteriors

Northern Ohio roofing and exterior company. Full service site with instant estimate tool, financing integration, and service pages built to convert local homeowners.

marikaroof.com →
Nonprofit / Events

Folds of Honor — Northern Ohio

Full event site for the Patriot Classic golf fundraiser. Sponsorships, registration, donor management.

northernohiofoldsofhonor.com →
Leadership Coaching

Inflection Point Leadership

Clean, professional site for an executive leadership coach. Story-driven, designed to convert visitors into discovery calls.

iplpartners.com →
Events / Golf

Great Lakes Valor Cup

PGA Hope golf event site for wounded veterans. Online registration, sponsor tiers, Stripe checkout.

greatlakesvalorcup.com →
Industrial / Business

West Michigan Pallet

Corporate site for a full-service pallet and logistics company serving West Michigan businesses.

wmpallet.com →

From "yes" to live in under a month.

1
Week 1

Discovery + Design

Short call to align on brand, content, and goals. We pull your existing copy, photos, and services list. You approve a design direction before we write a single line of code.

2
Week 2

Build

Site goes up on a preview link. Acuity embedded, testimonials placed, all pages connected. You review and request any changes.

3
Week 3

App Build (if included)

30-Day PWA built and loaded with your program content. You test it on your phone. We dial it in together.

4
Week 4

Go Live

DNS pointed to your domain. Kajabi stays for course delivery if you want — your new site handles everything else. You get full handoff and a walk-through.

Let's talk through it. No commitment needed.

This isn't a pitch — it's a conversation. A free 30-minute call to look at your site together, talk about what's possible, and see if it's a fit. That's it.

Email
scott@keelpointconsulting.com
Phone
(269) 460-9559
Site
keelpointconsulting.com

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